A breakout single isn’t the easiest thing to find. If it were, millions of aspiring rappers would have landed record deals. And although the ball seems to get rolling after that first big hit (save for the one-hit wonders, of course), an artist is still dependent on their initial ability to connect with an audience. For most, the components of the ever elusive-hit record seem to be simple (distinctive instrumental vocals, engaging lyrics, etc..) yet, the subtle ways in which they are applied often escape aspiring artists. Which is why when one finds one of those elusive records, they hold on to it, play it and share it to the world.
“Pressure,” the latest release from cousins and Queens duo Runitup Rich and Runitup Sho feels like one of those songs. With a Lil Uzi Vert-esque flow and delivery throughout, the Runitup duo seem to have found the exact medium they had been searching for. “The sound we started with was just something we mimicked and thought it sounded like a bump and as we kept going and following music trends, we decided to start trying to be more melodic,” says Sho. “With my background and singing and Rich’s chop-and-go flow, we came up with a sound that was still us but gave an opening for a broader spectrum of music.”
It isn’t just the distinctive guitar riffs nor the infectious chorus, but the duo’s effervescence throughout the song that will likely coax listeners into joining them in sing-a-longs. With the record also falling shy of two minutes, there will be plenty of people playing it on repeat.
As Runitup continue to establish themselves, they refrain from thinking about fame and opulence. The duo is more focused on growing, exploring their sound, evading any hastiness. “Who knows what the future holds as we continue making music. We get to see more of what the supporters of our music want, and we can form a better direction for Runitup as a whole.”