Ithaca natives, X Ambassadors, have released their new music video for the single “Ahead Of Myself,” which was released this past July. In what’s sure to be another hit for the band, the video was filmed near Rochester. Frontman Sam Harris put in an amazing vocal performance, singing the song live for the shoot instead of the usual lip syncing as he and the band walked the streets of Monroe.
Harris recently talked with Billboard about the new music video. He stated:
We’ve done the narrative film structure of the music video. We’ve done full-on big performance video with lights and stuff and we wanted to do something that felt really intimate and real, authentic, so we shot this video in upstate New York, in Rochester. We’re from Ithaca, New York, upstate. My grandfather used to work at the Kodak building in Rochester.
Syracuse.com also reports, according to Billboard, Harris wanted to do the live vocal take to feel more intimate, real, vulnerable, and in the moment. The singer avoided alcohol and fried foods for a week in preparation for the vocal video performance. X Ambassadors left an Easter egg in the new music video, as Harris is seen walking into the Monroe movie theater at TMAAC, the marquee above says the word “Joyful,” the band’s next single.
X Ambassadors will co-headline, along with the Roots, the inaugural Cayuga Sound Festival at Stewart Park in Ithaca on Sept 23. The band hit number one on the Billboard Top 40 in 2015 with the hit “Renegades,” which also became a commercial tie-in for Jeep Renegade. The alternative rock group was formed by Harris, his brother Casey, and childhood friend Noah FeldShuh. The trio went on to college in New York City where they met drummer Adam Levin while attending the New School in 2006. XA blew up all over the N.Y. music scene, and were eventually signed by Interscope Records after Imagine Dragons frontman Dan Reynolds heard an acoustic version of their song “Unconsolable,” on the radio while in the hospital. Reynolds told Interscope to sign the band right away.
The band’s inaugural festival, Cayuga Sound takes place this weekend in the band’s hometown. The official pre-festival parties Friday night at The Haunt and The Dock will feature live music from Jukebox the Ghost, Mail the Horse, the Blind Spots, Namahrah, the Miserable Genius, No Comply, Tender Cruncher and Beau Mahadev.
Saturday night will be co-headlined by X Ambassadors and the Roots. There will be two stages at Stewart Park, with artists rotating throughout the day. General admission tickets are still available through Ticketfly. Special VIP packages are sold out. For more information about Cayuga Sound, visit the festival’s website here. See the new video from the band below.