The Kings Theatre in Brooklyn has announced that as of March 27, fans can only purchase tickets via ATG Tickets which are available for purchase through their box office and website.
The Kings Theatre was built in 1929 as one of the five original Loew’s Wonder Theaters, originally a movie palace live performance venue featuring vaudeville reviews. The movie palace was inspired by the French Renaissance Revival style of the Palace of Versailles and the Paris Opera House and became stagnant after its closing in 1979 until undergoing restoration in 2013. In 2015, the venue was officially opened as the Kings Theatre with a debut performance by Diana Ross. Now the theatre is widely recognized for being a cultural and economic cornerstone of the Flatbush community, and a great addition to Brooklyn’s cultural landscape as a whole. The venue announced that their new ticket service is ATG Tickets, only available for purchase through their website or box office.
Ticketmaster has come under fire the past few months for the mishandling of the presale ticket sale of Taylor Swift’s Eras Tour, causing fans to not be able to access tickets, getting booted out of the ticket queue, and overselling the presale quantity so fans without Verified Fan codes were unable to get tickets at all. It has become the largest ticket-selling company in the world, despite the fact that in 1994 Pearl Jam famously filed a complaint with the antitrust division of the U.S. Department of Justice, citing that Ticketmaster has a “virtually absolute monopoly on the distribution of tickets to concerts.”
In January, Live Nation Entertainment, the concert industry giant that owns Ticketmaster, came under attack at a Senate Judiciary hearing, with both sides criticizing the botched sales of tickets, and calling the company a monopoly that hinders competition and harms consumers. Some questioned whether the two merging companies should be broken up once their agreement with the Justice Department expires in 2025. According to various estimates cited by the senators, Ticketmaster controls ticketing at 70 to 80 percent of major concert venues in the United States, making them indeed a monopoly.
Other tours have also been affected by Ticketmaster, like Drake and Beyoncés. Platinum tickets, or tickets that the company purposely sells for higher prices because they know fans will buy them, were a big issue for both of these tours, with some tickets nearing $1,000. The Cure recently announced a North American tour, utilizing the Ticketmaster Verified Fan system, where fans with verified accounts are randomly selected for presale codes to purchase tickets earlier than the general public. Robert Smith of the band spoke publicly on his Twitter account disagreeing with the idea of platinum ticketing, and the fees that Ticketmaster puts on tickets, which are sometimes close to the cost of the actual ticket. Since he was so open about his distaste for the company, Ticketmaster gave credit to accounts who bought tickets to see The Cure as a consultation for the expensive fees.
The Kings Theatre has been one of the few venues to fully switch away from Ticketmaster, possibly creating a trend of major venues boycotting the monopoly. The theatre switching to only using their website and box offices for ticket purchases will have positive effects on fans trying to purchase tickets, hopefully putting an end to outrageous fees and long wait times. For fans that have purchased tickets through Ticketmaster for the theatre’s events, they will be transferred to the new system. For more information about the Kings Theatre and to view future events, visit here.
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