Vevo has revealed Brooklyn emcee Sheff G as the latest artist to get spotlighted in their Ctrl series, with performances of “Eeny Meany Miny Moe” and “Lights On” from his 2020 project, Proud Of Me Now.
Vevo’s Ctrl series highlights the work of hard-hitting, cutting-edge musicians making an impact in today’s music scene – both emerging and established. These artists demand attention, and Vevo’s Ctrl shines a deserving spotlight. Sheff G’s performance follows sessions from Rick Ross, Common, Rapsody, Fat Joe, Jeezy, Jadakiss, Fabolous, A$AP Ferg and more.
From the Flatbush section of Brooklyn, Sheff G — born, Michael Williams — gained recognition for his 2017 drill record “No Suburban.” The song’s popularity — along with a slew of other popular drill songs — helped usher in a new era of rappers from the borough and spotlighted the gang activity that often served as the pre-cursor to the music.
Following the success of “No Suburban,” Sheff G released his much-heralded debut mixtape, The Unluccy Luccy Kid. The project contained popular records like “We Getting Money,” “Flows” and “Designer,” with the latter two featuring friend and frequent collaborator, Sleepy Hallow.
Williams released his next project One and Only in May 2020, and Proud Of Me Now, which includes “Eeny Meany Miny Moe,” in December. He rounded out the year with singles “Light On” and “No Negotiations.” Donning a blue bandana themed shirt and pants, Sheff G’s live performances is a continuation of the rapper’s progression from homegrown talent to bonafide star. In usual Sheff G fashion, both records are thumping and assertive, displaying his fearlessness and bravado on the streets through his music.