Every October, there seems to be quite the buzz in Western New York over a few things, whether it’s the onslaught of changing colors with the trees, the Oktoberfest themed weekends or the pumpkin picking for the families there seems to be always something to do. One big event that seems to also get people out and about is the many different types of Automotive sales events that seem to dominate the radio and television channels. So how does one decide who to visit? I’m not sure there really is a correct answer but one local dealership has seemed to really taken the month of October and really made it their own.
Paddock Chevrolet, nestled in the tiny Buffalo suburb of Kenmore, coined the tagline ” A world-class dealership with small town values” and has been around for over 77 years in the same location. So how does Paddock Chevrolet make October different then its competition? They have branded themselves and the month with an annual sales event called ROCKTOBER. The event which started out as a sales event that produced the catchphrase “Rocking deals on Rocking Wheels” will be amping up this year with some really incredible stuff. The month will obviously be a perfect time to check out some of the deals but there will be some fun stuff happening at the same time making it a lot more fun to come to the dealership.
The showrooms will be a lot more lively with live music on Saturdays featuring some local music talent. A perfect place for not only an up and coming artist to get their name out there and a place where local solo artist Tim Britt will be able to increase his already growing audience. Britt will be appearing on Saturday October 25. Britt has opened for Dave Matthews Band’s Boyd Tinsley (violin) and guitar virtuoso Tim Reynolds. Tim Britt is an incredible artist and a must see for anyone in the area. There will also be food trucks on site for Saturday’s in October and who doesn’t love a perfect excuse to get some great eats from local food trucks? Giveaways will be going on all month as well with three signed guitars being giving away, signed by Dave Matthews, Keith Urban and local hometown hero and Goo Goo Dolls frontman Johnny Rzeznik. There will also be a grand prize giveaway for a trip for two to Las Vegas for a 2 night 3 day stay at Planet Hollywood and orchestra seats at the Rock of Ages show. You also may want to checkout Paddock Chevrolet on Facebook because they are also giving away two signed microphones, signed by Michael Buble and James Taylor. Rockband and Guitarhero will be in the showrooms as well to keep you busy while you wait or keeping your kids entertained while your going through the sales buying experience.
This event is starting to become the destination for buying a new vehicle. The biggest thing people hate to do seems to be buying a vehicle so why not go somewhere that is making it fun again to head down to the dealership with the whole family. Grab something to eat from the local food trucks, check out some local music, maybe win a cool guitar or trip and perhaps drive home in a great new vehicle for you and your family.
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