Three Heads Brewing and Lovin’ Cup Bistro and Brews to co-host Rochester Homegrown

When Three Heads Brewing (3HB) does anything new, they always throw a huge party for their fans: last year’s Lovin’ cup 3HB Launch Party was an absolute blowout! This year, Three Heads Brewing and Lovin’ cup have decided to go much, much bigger.

On Saturday, January 14th, 3HB will eagerly launch The Loopy, an Oatmeal Red Ale brewed in celebration of 3HB’s 1 year anniversary. In honor of The Loopy’s release, they recruited their fellow Rochester brewers to throw a bash of monumental proportions – encompassing and celebrating all the things that make Rochester a premier city, thus calling the event Rochester Homegrown!

Homegrown will be held at Lovin’ Cup, a premier destination for people to enjoy great food, outstanding music and, of course, the finest craft beer. This one time event will feature ALL of Rochester’s “homegrown” Breweries, alongside many of Rochester’s “homegrown” original live bands, eateries, boutiques, social groups, artists, and much, much more!

Homegrown offers fans the opportunity to try brews from every Rochester Area brewery, including: Three Heads Brewing, Custom Brewcrafters, Rohrbachs, Naked Dove, Roc Brewing, Rogers Beer and Genesee. Each brewery will offer a personalized tasting in between music sets throughout the day. Meet the brewery, try their brew, and experience what makes the Rochester beer scene so amazing.

Of course, it’s not a Three Heads Brewing beer launch without great live music, and Homegrown is no exception. The event will showcase some of the finest local music acts: Extended Family, The Goods, Friday in America, The Moho Collective , The Filthy McNastys, AudioInflux and RootsCollider! It’s like a beer festival and a music fest, all-in-one.

And because Homegrown truly celebrates Rochester, we asked some of your favorite local pubs, wineries and eateries to join us! Come enjoy samplings from Fox Run Vineyards, The Owl House, Tap and Mallet, JB Quimby’s, and many more! We will also be showcasing various Rochester artisans and organizations! Homegrown truly highlights the greatest that Rochester has to offer.

A ticket will give you access to Homegrown: The Loopy Release, beer and food samplings, live musical performances, and access to the restaurant and V.I.P. tent. In addition, each person will receive a 3HB Pint Glass to commemorate the event! Admission is $10.00 at the door or in advance; while they last. You can purchase them at or at Lovin’cup Bistro and Brews. For more information call 585-292-9940 or visit Lovin’cup will be open for normal food service during the entire event.

Three Heads opened in December 2010, first distributing to bars and stores from Buffalo to Albany with a primary focus on their hometown of Rochester. They now currently distribute throughout New York State and Massachusetts. Three Heads currently offers 7 beers: The Kind IPA, The Skunk Black IPA, The Blimey English Style Pale Ale, Java Sutra Coffee Porter, Ontario Coast Belgian Pale Ale, Bromigo Smoked Maple Amber, and now The Loopy Oatmeal Red Ale!

Lovin’ Cup is located on 300 Park Point Drive at the corner of John Street and Jefferson Road in Park Point near Rochester Institute of Technology in Henrietta, N.Y. Lovin’ Cup is a full-service café and music bistro that offers a diverse selection of food, gourmet coffee drinks, micro-brewed beers and fine wines.

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