New York producer and musician SYNACURE has released his debut single, “I Luv NYC,” through his newly launched label, ZIQ STREET.
As its title suggests, the track is a love letter to New York City. Rather than focusing on the city as seen in tourism campaigns and celebrity events, SYNACURE draws inspiration from the neighborhoods, people, and everyday experiences that shaped his life growing up.
Musically, “I Luv NYC” pulls from a wide range of influences. The song combines dance music with elements of funk, disco, hip-hop, house, and Latin rhythms, creating a sound that reflects the city’s diversity.
The release marks SYNACURE’s first official single and the beginning of a new chapter for the New York-born artist. Over the years, he has developed a style that combines electronic production with sounds from diverse musical traditions.
“I Luv NYC” also serves as the first release from ZIQ STREET, a Woodstock-based independent label founded by SYNACURE. The project aims to spotlight artists from a variety of backgrounds while embracing a broad range of musical influences.
“The song is about the stylistic diversity in New York City as well as the diversity of the people that come together here, like in no other place in the world,” said SYNACURE. “I grew up here, and the city has changed a lot, but one fact still remains true: New Yorkers are the most open people in the world. That’s what I love about this city and that’s what the song is ultimately about.”
Alongside the single, SYNACURE has also released an accompanying visualizer.
Stream the single here.
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