It was like 2007 all over again when we were introduced to Soulja Boy when he came into New York City for his SODMG Tour on September 17, 2024 at the acclaimed Gramercy Theatre. The New York crowd danced and sang the night away as if it were the Summer of 2007 all over again.
Atlanta, GA native, Soulja Boy found himself in the middle of what’s called the “Snap” era of Hip Hop with his 2007 hit debut, “Crank That (Soulja Boy)”. At 17, he became an instant Hip Hop star due to recording his daily life and posting it on YouTube, his hit single and a fun dance to match.
After SODMG’s various openers showcase, rather than treating the audience to silence between the build up—as is standard (and not necessarily frowned upon)—Soulja Boy began building the landing by allowing his DJ to play 2000s classics. Commanding the theatre illuminated by cellphone lights, he launched into one of his numerous classics “Turn My Swag On” to get the party started.
The Grammy-nominated artist went on to perform hits such as “Kiss Me Thru the Phone”, “Soulja Girl”, “Pretty Boy Swag”, “Gucci Bandana”, “Yahh” and most recently, “Rick & Morty.” Soulja commanded the whole room with hit after hit from his multi-decade spanning career. Although the set was just shy of 45 minutes, the crowd was served a heavy dose and reminder of why Soulja Boy, the musical legend that he is, is cemented in Hip-Hop and overall music history.
