DJ Premier and Snoop Dogg stay tapped in with the streets as two of hip hop’s most revered figures come together for the official music video to their latest single “Can U Dig That?.” After releasing the single a few weeks ago, the duo have now come together adding visuals to their groovy west coast track. Featuring cousin and fellow original Death Row records signee Daz Dillinger, “Can U Dig That?” pays ode to the state of California, their hip hop legends, and the urban life profiled throughout many of their songs.
“Can U Dig That?” Official Video
In light the music video follows a similar path as the record. Notably, Snoop Dogg is seen at a roundtable with with Daz Dillinger with DJ Premier on the 1’s and 2’s as the duo enjoy a trademark joint while Snoop reminisces on his journey as a West Coast native. Similarly, the record contains plenty of famous name drops as Snoop pays tribute to some of California’s most recognizable faces in hip hop, including Easy-E, E-40 and Ice-T. With a backdrop of a G-funk inspired beat with the now-iconic DJ Premier record scratches, Snoop also pays tribute to inner-city California life encapsulating the overall vibe of the Wes Coast. Uniquely while Snoop acknowledged the shootouts, those “on the yard,” he puts a positive twist to the record urging for the beef in the West come to an end.
Though Premier and Snoop have worked together previously; Snoop appeared on Gang Starr’s The Ownerz Album (“In The Life…”), Premier produced two songs on Snoop’s Paid Tha Cost To Be Da Boss album, “Unfucwitable” feat The Lady Of Rage from Snoop’s Doggy Style Allstars Vol. 1, “Can U Dig That?” is their first collaboration under DJ Premier and Ian Schwartzman’s independent imprint TTT.
Comments are closed.