Playbill and the Times Square Alliance have announced they will partner for the third annual Pride in Times Square celebration of free events on June 28 and 29, 2024.
Last year’s Pride in Times Square included top stage and screen celebrities, talent from Broadway/Off-Broadway productions, local Times Square business promotions, Pride Piano Bar sessions, live DJ sets, the return of The Big Broadway Disco, and more.
Founded in 1992, the Times Square Alliance works to improve and promote Times Square, cultivating the creativity, energy, and edge that have made the area an icon of entertainment, culture, and urban life for over a century. It keeps the neighborhood safe and clean, promotes local businesses, manages area improvements, and produces major annual events, like Pride in Times Square. Founded in 1884, Playbill is an internationally known trademark synonymous with theatre and is a symbol of the arts. Playbill Magazine is distributed to every Broadway theatre, most Off-Broadway theaters, regional theaters, and fine arts institutions in over 24 cities across the country.
Pride in Times Square 2024 promises to be another exciting event and a great addition to New York City’s celebration of Pride at the Crossroads of the World. On Sunday, June 30, the Playbill Pride Float returns to the NYC Pride March, supporting their partner Heritage of Pride (Pride NYC). Customized double-decker buses from some of the event’s sponsors will also join the Pride March, rounding out an amazing weekend of diversity, equity, education, and celebration.
Past Pride in Times Square events have attracted nearly 800,000 attendees and social media coverage garnering over 1.05 million social impressions. The third day, centered on one of the world’s largest Pride marches, had an attendance at 2023 Pride March of 2.4 million people.
“Playbill is extremely proud to take part in our third annual Pride celebration in the heart of New York City with our fantastic partner, the Times Square Alliance,” said Alex Birsh, Vice President and Chief Operating Officer of Playbill. “For ten years, we have been honored to change our iconic yellow design to recognize the Pride Flag colors, celebrating this expansive and important community. And this year, we are even prouder to celebrate with another activation that celebrates the LGBTQIA+ community and its allies in Times Square. Playbill aims to be a leader in our community, and we look to this event to continue our tradition of standing with and behind our LGBTQIA+ friends, family, and allies. Here’s to an amazing celebration with our partners, sponsors, and the entire Broadway community.”
For more information about the Times Square Alliance, and to find more Pride events happening around the city this June, visit here.
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