Benny The Butcher continues to ramp things up for his debut Def Jam release. Following the success of the Stove God Cooks assisted “One Foot In” and “Big Dog” featuring Lil Wayne, Benny goes iso in the basketball-themed single and video aptly titled “Bron.”
The grainy, flickering visuals finds Benny in a Hapeville, GA school gymnasium along with local basketball players working on their game. Moreover, as the track’s soulful keyboard loop wraps around the orchestral sounding beat, Benny muscles his way into the spotlight with his emphatic delivery, letting off his customary warning shot, “The Butcher coming!”
In essence, the music video conveys that the BSF head-honcho’s claim for hip hop supremacy is a result of him outworking his adversaries. After all, the Buffalo native claimed on X (formerly known as twitter) that he would have the best Def Jam release since DMX’s debut-album. While a strong take, he stands as one of the few street rappers breaking into the mainstream. Ultimately landing a gold single with the J. Cole assisted “Johnny P’s Caddy.”
On “Bron,” Benny leans into his confident, charismatic and clever cadence while maintaining his role as a street general. He affirms, “In my city, I’m King Kong,” and cleverly confides this the songs hook, “I’m Bron. After my chip I told my folks back home so long. I moved my family and my bricks somewhere it’s warm.”
Everybody Can’t Go is set for release on January 26.
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