Vermont native and dynamic musician Sarah King has released several singles, cementing herself in the Americana scene. She has announced the launch of a Kickstarter campaign to help her fully release her debut record.

Sarah King has had a busy year, touring the country in her SUV and recording her debut full-length album. Known for her powerhouse voice and “fiery, vulnerable songs,” Sarah King creates thought-provoking, versatile Americana music, touching on real-life emotions and situations, while drawing on classic folk-blues themes, balancing songs about the devil and booze with hard-won moments of reflection and acceptance.
Her album’s recording and production are complete, thanks in large to the Creation Grant from the Vermont Arts Council, an anonymous donor, and her personal savings. The challenging part that comes next is the funds necessary for a team to promote the album, including a publicist, a radio promoter, a graphic designer, merch printers, vinyl pressers, and more.

This is why she has launched her Kickstarter campaign. She must reach her initial goal of $15,000 by January 10, 2024, or all pledges are canceled and the project will not be funded. However, if the project surpasses the initial goal, she can pursue additional promotional opportunities – including more touring and merch – and more rewards for backers.
Funding is a major hurdle for many independent musicians. King has been vocal about the economic realities of being a full-time touring musician this year, sharing her personal experience as a solo touring artist on social media. She travels so much each year, logging 20,000 miles just this summer, because she only gets paid when she’s on stage and therefore it is important to spend as much time on stage as possible. Her posts transformed into her series Math vs the Indie Musician, where she breaks down how much it takes to make minimum wage as a performer, and alternative options artists have to seek funding offstage, including crowdfunding.
Sarah King recorded this album with GRAMMY-winning producer David Baron in Woodstock, who’s also worked with fellow Vermont musician and superstar Noah Kahan, over the last two years. Featuring a roundup of talented musicians from both Vermont and Nashville, the 12-song album titled When It All Goes Down has “a little bit of something for everyone,” says King.
None of us are one-dimensional. We all have an angel and a devil on our shoulder. We’ve all had our hearts broken, and been the one doing the breaking. We know how it feels to go hard on the weekend and have to put our head down for work again on Monday morning. This dynamic range within all of us is worth celebrating, exploring, and yes – feeling. Life isn’t either/or – it’s all the in-betweens, and this record explores everything from hope and grief to anger and strength. In 12 songs, I’ve got soul-influenced piano pop ballads, southern-rock-tinged bangers, toe-tapping blues, and folk heartbreakers.
Sarah King
King added, “When it all goes down, these songs will be right here for you, whatever you’re going through today, and whatever may come your way. Will you help me share them with the world, so they’ll be there when it all goes down for someone else?” Releasing March 8, 2024, the long-awaited album is King’s followup to her 2021 5-song EP The Hour, which reached #60 on the Americana Radio Charts and landed her the distinction of Songwriter of the Year at the 2021 New England Music Awards.
Sarah King is releasing her newest single, relating to the solstice, titled “The Longest Night” on December 20. For more information about her, and to support her Kickstarter, visit here.
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