In honor of hip hop’s 50th anniversary and lasting culture, Genius brought a return to their “IQ/BBQ” summer showcase. In the first edition of the annual event since Covid, hosts Miabelle and Jacques Morel took on the role of emcee, with DJ Saige, DJ Stacks, RNB House Party and DJ S’Wit serenading the crowd with memorable hip hop tracks.
Held at Queens’ Knockdown Center, the day-long festivities provided a fitting end-of-summer experience for guests to enjoy. While in the midst of a year-long celebration of hip hop, IQ/BBQ expertly combined the best of hip hop and urban culture to provide all-around good time.
In light, Knockdown Center’s large terrain set the stage for a diverse live music experience, allowing for the ambience to differ with each change of location. Consequently for performers, it left the crowd scattered. As guests warmed up to performances by opening acts Rich Greedy and Wynne, their attention split between a number of enjoyable experiences at Genius IQ/BBQ.
IQ/BBQ Brought the Culture
After all, aside from a rich lineup of acts, IQ/BBQ offered experiences like the So Fresh, So Clean Shop. Presented By Paco Rabanne 1 Million, attendees had the chance to snag free barber shape-ups by Groomed Guys, along with sneaker cleanings by Fresh Kicks NYC.
In like manner, the outdoor Rap Cafeteria, presented by Showtime’s The Chi, created a true backyard barbecue vibe for Genius. This fun space featured picnic tables with designs that paid homage to iconic cities and eras from hip-hop’s first 50 years. Along with games, food from some New York City’s best food trucks and of course, great music.
Meanwhile, VIPs enjoyed sips of PATRÓN EL ALTO in the VIP Genius Lounge, which was adorned with famous song lyrics featuring PATRÓN.
Performances
As the acts warmed up so did the crowd. However, New York City’s “too cool for school” attitude reared its head, as less experienced and less-known performers struggled to captivate the crowd. Yet as the evening waned and guests had eaten and drank their fill, the center stage began to heat up. Performances from Luh Tyler and Lola Brooke got the crowd going. While Armani White showcased true stage presence and talent in getting a stubborn crowd to come alive.
As a result, a now-perked up and fully gathered crowd waited patiently for the headliners, Clipse, to make their appearance. After a near hour-long wait Pusha T dawned the stage, feverishly spitting out lyrics from his Grammy-nominated release, It’s Almost Dry.
After performing records performing a slew of solo tracks, he brought out his brother Malice as they performed one of their classic album cuts, “Popular Demand” to a now-fully engaged crowd. The energy levels remained high throughout their set as they ran through a number of hit records including “Mr. Me Too,” and “What Happened to That Boy,” before ultimately performing a run of deep album cuts and closing out with one of hip hop’s classic records, “Grindin’.”
As Pusha T and Malice performed their last record, the duo thanked the crowd for repeatedly showing the Virginia natives love. Just as suddenly as the electrifying performance began, it was over, and guests dispersed knowing that hip hop delivered them another memorable day.
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