TKTS, which revolutionized same-day discount theatre tickets for Broadway and Off-Broadway shows, has announced it is celebrating its 50th anniversary in Times Square with special activities.
The Theatre Development Fund’s TKTS will celebrate its golden anniversary behind the TKTS Booth on Broadway and 47th Street, in front of the red steps on June 28, starting at 11 a.m. The City of New York will present a proclamation to TDF which will be accepted by S. Epatha Merkerson, a two-time Tony Award nominee and beloved star of Law & Order and Chicago Med, along with other activities.
The look of the TKTS Booth may have changed over the years, but what happens at it has not. For 50 years, TKTS has provided affordable tickets to people on a budget who would not be able to attend Broadway and Off Broadway any other way. Among the many things TKTS has done over the years is to build new audiences. More than 30% of folks who get tickets at TKTS have never been to a Broadway show before. We’re proud to be able to continue to be the entry point for millions of new theatregoers and grateful to have been of service to New Yorkers, tourists from all over the US and indeed the world.
Victoria Bailey, TDF’s Executive Director.
Operated by TDF, a not-for-profit service organization for the performing arts, TKTS Times Square opened for business on June 25, 1973, and quickly became a mecca for theatergoers from all over the world. Selling same-day discount tickets, the booth is one of New York City’s most photographed landmarks. The current booth, housed under red glass steps, opened in 2008 and has garnered more than a dozen international design awards.
To date, TKTS has been responsible for 68.6 million admissions to thousands of Broadway and Off-Broadway productions, returning over $2.68 billion in revenue to those shows over the past half-century. The early supporters did not realize they were creating a phenomenon that would be replicated worldwide, and since then, booths have developed in Boston, Washington, D.C., Chicago, Denver, Pittsburgh, Philadelphia, San Francisco, Toronto, London, and Sydney.
The celebration in Times Square features emcee Eric Ulloa, an actor, playwright, and TDF Wendy Wasserstein Project mentor, Broadway Inspirational Voices, who will perform a medley of songs from Broadway musicals of the past 50 years, arranged by the ensemble’s artistic director Allen René Louis, and a Broadway sing along with tunes played by Marie’s Crisis pianist Franca Vercelloni. There will also be TKTS gift certificate giveaways, TKTS trivia, and a roaming photo booth.
For more information about TDF’s TKTS, visit here.
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