CLAVVS have released a new single, “Dance in Place,” coming off of rave reviews from the release of their latest EP No Saviors in 2019. Along with an extended version of their EP released in February, CLAVVS are looking to capitalize on these releases with their brand new single. The single is also accompanied by a music video and was shot in their neighborhood in Brooklyn.
They made their own music video, looking to capture the strong presence of the sun and the vibrant colors of the autumn weather. Amber describes the video saying, “For the past few years I’ve been imagining visuals that capture my experience of moving through New York but with this fantastical element of suddenly connecting with strangers in some unexplainable moment of celebration.” Especially in the wake of the pandemic, Amber adds, “Having lived through Co-vid here, we both feel even more bound to this city and our neighbors. So, this video is a socially distant version of that daydream.”
The single represents the criticism of capitalism and “grind” culture. Amber described the song as a call for radical self-acceptance and finding joy in a joyless culture. “I wrote this song in February, so it was super weird when we were all kind of forced to closely examine those things in March,” she said. “We couldn’t have guessed how on-the-nose this song would feel now.” It features great production work and a very catchy hook. “We aren’t taking ourselves very seriously anymore,” said Graham. “We just want to have fun with our band.”
Going forward from their previous EP, the Brooklyn via Atlanta duo really wanted to challenge their sound. They have shifted from making disruptive pop songs to reflective music. The duo embraces their flaws to reinvent themselves. “The question became, how do we make CLAVVS songs that we can dance to and smile to?” Amber said. “We really wanted to challenge ourselves to make something we had never made before, something that, for a long time, didn’t feel at home to us. We didn’t know how to write happy songs that felt genuine.”
“Dance in Place” has strongly built on the success of their recent EP. The new song is out now on Spotify, Soundcloud, Bandcamp and various other platforms. Their new single is also accompanied by a music video, which is out now on YouTube.