Iconic hip hop group, Wu-Tang Clan are no strangers to good marketing. The Grammy-nominated outfit is partially known for their extremely popular “Wu Wear” clothing brand — founded by Wu-Tang affiliate Oliver “Power” Grant. The Wu has always been able to find the perfect middle ground between good marketing tactics and staying authentic to their brand. Like when the late Ol’ Dirty Bastard began ranting during the 1998 Grammy awards and proclaimed that “Wu-Tang is for the children.” He was upset that the group had been overlooked for best rap album and unintentionally came up with a popular catchphrase, one that the Wu has always stood by.
In light of the current COVID-10 crisis, the hip hop veterans continue to stay ahead of the curve, as the group announced their “Protect Ya Hands” collaboration with the plant-based brand Jusu. The sanitizer is one item in a campaign launched by the group and Ottawa, Canada, Mayor Jim Watson.
In addition to the sanitizer, they have released the “A Better Tomorrow” collection (named after their 2014 studio album), which includes a T-shirt emblazoned with the Wu-Tang Clan’s famous logo and a reusable food bowl. For every bottle purchased, another will be donated to The Ottawa Mission, a homeless shelter in Canada.
Additionally, the collection benefits the Children’s Hospital of Eastern Ontario, with the group’s official website stating “CHEO combines excellence in clinical care, research and education with a commitment to working with our partners to advance seamless care that’s provided where, when and how it’s needed.”
The sanitizer can be yours for $20. The T-shirt goes for $40, while the Pure Kitchen reusable bowl costs $21. “The purpose of 36 Chambers and Wu-Tang is to always see a better tomorrow,” says the official website. You can help Wu-Tang on their mission by clicking here.