#NewYorkTough, a campaign to encourage New Yorkers to wear masks whenever out in public, is soon to have a Public Service Announcement campaign of its own. Governor Cuomo called for submissions and with the entries closing on Friday, May 15, we have some of the early entries to consider before voting begins on a finalist in the weeks ahead.
Freekbass and the Bump Assembly put together a PSA video despite being spread out around the Northeast. As your friendly neighborhood Freekbass describes it, bandmate Sammi Garett (Turkuaz) reached out to him to work on a track for the contest.
Sammi gave me a call and said she heard about this PSA contest that Governor Cuomo was having about encouraging New Yorkers to wear a mask. Sky (our keyboardist) and I had a track we worked on in the studio that seemed like a good fit. I sent the track to Sammi and she laid down her vocals and sent it back to me so I could mix it. Then we all filmed the video at each of our own places and Angie Wilson directed and put the video together along with the song.
This is a very strange time we are all living in, and as musicians not being able to tour is tough. So being creative in new and positive ways is always a shining light through these crazy days we are going through. We all feel very strongly as a band that being safe in anyway possible is so important, so the message of the song and video came naturally. We hope everyone enjoys the song and video.
With the contest closing on Friday, May 15, here are a selection of other musically inclined PSAs from across the state. Stay tuned for the five finalists and vote for your favorite!