Sydney Irving released a new music video for her song “Seasons Change” from her new album, Unfashioned Creatures. The song quickly became a popular listen from the album and is a current mainstay in her live performances.
Irving has been on the rise lately. The release of Unfashioned Creatures in 2025 made her one of the artists to look out for from Central NY. With her career beginning at just 14, Irving has spent her time recording and performing for this moment. At 23, the work is paying off for success, receiving praise for her album and her performances.
“Seasons Change” is a carefree pop-rock jam that features Irving playing the guitar. The music video gives the perfect representation of summer: going out, having fun with your friends, and enjoying your freedom. Madison Cobb, the editor for the music video, also appeared in the video as the mechanic who goes to hang out with Irving.
The video was photographed by Brandy Jarmacz, recording Irving in her hometown of Syracuse. Irving shared an interesting fact about the shooting location for the music video that draws on her own experiences growing up.
“My family owns a skate shop in Syracuse, Black Mamba, which I have worked at often.” The store where Irving works at in the beginning is the same store, Black Mamba. “The story starts there and follows a group of me and my gal-pals, ducking out of work, and embracing a fun day of skating, shopping, drinking, and dancing in the park.” She adds.
Sydney Irving is currently performing live shows across New York with her band The Creatures. Through October, Irving is making stops in Syracuse, Rome, Oneida, Oswego, Verona, Pompey, and more. To view the full list of dates, you can click here.
Her debut album, Unfashioned Creatures, is also available to stream. To listen, click here.
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