The reach of Griselda Records remains immeasurable. From murals translated across continents to ritualistic celebrations in concert, people appreciate those who stamp their legacy in a way that could never be replicated.
Griselda grew organically and through a brilliant scheme devised by Westside Gunn. Armani Caesar, first lady of Griselda, serves as a cornerstone to their rise and continual ascension.
Buffalo: the Queen City
Armani Caesar often embodies the lavish aesthetic. Her mixtapes consistently revolve around street couture. Mixtapes named after Liz Claiborne, Miss Elizabeth [WWE] and Elizabeth Taylor showcase the lane and luxurious vibes she provides. She dropped out of college the minute she learned how to sell Iceberg and other apparel items discussed in Marketing class at North Carolina Central University. “Hip-Hop in Context 1973-1997” taught by Kid N Play and 9th Wonder at this HBCU changed Armani’s perspective immensely.
This artist expresses herself in an uninhibited and nonchalant manner. Treating hip-hop as competition runs in the veins of any Griselda artist. Yet, Armani makes it seem like she only conquers hip-hop to generate an additional stream of income. That type of disposition adds to the overall appeal of the artist. Additionally, her fashion expertise continues to create many satisfied customers at Armani’s Closet.
Producer Over Consumer
With an entrepreneurial mindset – Armani remains steadfast in all of her endeavors. In 2020, she signed to Griselda and began to cement her legacy as the first lady on the roster. She joined GxFR during quite the pinnacle of musical production for her and her Griselda teammates. Upon rapping over a legendary DJ Premier beat, her abilities began to sharpen quickly.
The way that Westside Gunn reignites and branches individuals together proves why Griselda’s reach will stand the test of time for generations to come. The amount of individually talented people comprise quite the collective of ambitious people who push the genre forward. Armani Caesar could quite possibly be the flyest emcee of the bunch and will continue to elevate her skillset down the line.
AC could tour in 2024 so make sure you stay tuned to see where she might perform.
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