Live Nation, the world’s largest concert promoter, is launching a new program to improve the lives of touring musicians and cut down on the growing costs traveling artists are facing.
As reported by Billboard, the concert giant has announced the launch of “On the Road Again,” a new program inspired by legendary singer/songwriter Willie Nelson to support developing artists and their road crews. The program has no expiration date and is expected to save artists tens of millions every year. It tackles the growing costs of travel expenses and the ability of artists to make money through merch sales.
“Touring is a crucial part of an artist’s livelihood, and we understand travel costs take one of the biggest bites out of artists’ nightly profits,” a press release from Live Nation reads. “By helping with these core expenses, we aim to make it easier for artists on the road so they can keep performing to their fans in more cities across the country.”
Starting today, all acts playing Live Nation-owned and operated clubs, from headliners to support acts, will receive a $1,500 gas and travel cash stipend per show to all headliners and support acts, on top of nightly performance compensation. The company’s clubs will no longer charge merchandise selling fees, allowing artists to keep 100% of merch profits, which many artists rely on to generate cash for the band while they’re on the road.
In January, Ineffable Music Group became the first company to waive merch fees for the company’s venues and showrooms. The decision by Live Nation to waive these fees will likely lead to more cash in the hands of touring artists. Participating venues in New York State include Warsaw, Gramercy Theatre, and Irving Plaza.
“Touring is important to artists so whatever we can do to help other artists, I think we should do it. This program will impact thousands of artists this year and help make touring a little bit easier,” said Nelson, who provided his hit song On the Road Again as the anthem for the program.
On the Road Again also includes financial bonuses to local promoters who help execute shows as well as tour reps and venue crew members who have worked over 500 hours in 2023. It also includes $5 million to Crew Nation, a fund created during the pandemic to support crew across the industry facing unforeseen hardship.
Some industry workers have commented that this program could kill independent venues, who wouldn’t be able to compete. Prices on other things may increase as well to pay for the program as well. The National Independent Venue Association said in response “Temporary measures may appear to help artists in the short run but actually can squeeze out independent venues which provide the lifeblood of many artists on thin margins…it appears to be a calculated attempt to use a publicly-traded conglomerate’s immeasurable resources to divert artists from independent venues and further consolidate control over the live entertainment sector. Such tactics threaten the vitality of small and medium-sized venues under 3000 capacity, many of which still struggle to keep their doors open.”
Company officials added that On the Road Again is “a true collaboration that draws on insights from Nelson’s years on the road as well as feedback from touring artists, their teams, and venue operators to help support day-to-day life on tour. All benefits from On the Road Again are being provided directly from the venue’s existing earnings, with no increases to consumers.”
For more information on the program and a list of participating venues, visit here.
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