PRONOUN is back; the moniker of Brooklyn-based Alyse Vellturo released a new single and video for “SLAP ME IN THE FACE.” It’s her first release in over two years, following the 2021 release of her OMG I MADE IT EP.
“SLAP ME IN THE FACE” is an upbeat alt-pop single with a distinct diction and vocal style that adds flair to a tried-and-true pop rhythm. Contrasting an optimistic sound with rueful, gloomy lyrics, the single carries a captivating, earworm guitar track that shows Vellturo’s technical skill in the realm of simple, but effective. Evoking images of 2000s coming-of-age cinema, the single sets a strong tone for PRONOUN’s upcoming era.
“SLAP ME IN THE FACE is about a crazy night in with someone that turned into an internal joke of what if the world was literally fucking you. It’s about wanting a better situation but giving in and getting stuck in a moment where everything doesn’t feel horrible. This song poured out of me in one sitting; written, recorded, and produced in one day. The songs I feel the most about, always seem to come this way.”
The accompanying video shows Vellturo being absolutely pelted by dodgeballs coming at her from every angle.
Given the title, I always imagined getting somehow slapped in the face in slow motion. When putting a mood board together for the new PRONOUN era I was reminded of one of my favorite scenes in a movie. I Heart Huckabees is a film I could watch everyday until the end of time and discover a new easter egg. At one point Mark Wahlberg and Jason Schwartzmen end up on a log in the park together taking turns thwacking each other in the face with a red rubber ball until they feel a moment of nothingness. They call it ‘the ball thing.’ It fit how I was feeling perfectly when making this song. From that moment I knew it needed to be me standing in a studio getting absolutely destroyed with red dodgeballs.
PRONOUN
PRONOUN recently announced upcoming both headline shows and dates supporting SLOTHRUST. The tour boasts five shows across New York State, including Rochester, Albany, New York City, Syracuse, and Jameston. Tickets are on sale now.
UPCOMING TOUR DATES
* PRONOUN Headline
^ supporting Slothrust
August 20 – Keene, NH – Nova Arts ^
August 22 – Boston, MA – Deep Cuts *
August 23 – Rochester, NY – Montage Music Hall ^
August 24 – Albany, NY – Empire Underground ^
August 25 – Burlington, VT – Higher Ground ^
August 26 – Portland, ME – Portland House of Music ^
August 29 – New York, NY – Heaven Can Wait *
November 12 – Syracuse, NY – Song & Dance ^
November 13 – Jamestown, NY – Skatepark ^
November 16 – Columbia, MO – Rose Music Hall ^
November 17 – Omaha, NE – Reverb ^
November 18 – Wichita, KS – Wave ^
November 19 – Colorado Springs, CO – Black Sheep ^
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