A group of live event industry organizations and professionals has come together to form a new coalition called Fix The Tix. Their mission is to protect fans from price gouging and deceptive ticketing practices.
Concert ticketing is currently a hot-button issue in the industry and beyond due to unfair practices by big ticketing monopolies like Ticketmaster gouging the prices on tickets so fans aren’t able to afford them, while also making buying a ticket nearly impossible for big artists. For example, the Taylor Swift Eras Tour left many fans out in the parking lot without tickets due to the company’s poor planning and execution of the tour’s presale. Fix The Tix is a new coalition formed by some of the biggest names in the industry, including the Recording Academy, Dice, Universal Music Groups, RIAA, and more.
They haven’t provided a lot of information for what their plans are yet, but have said that their goal is “to collectively advocate for a ticketing experience better than the nightmare many fans and artists currently navigate… We are coming together to protect fans from price gouging and deceptive and predatory ticketing practices”. With some of the biggest venues, promoters, and producers backing them, the coalition’s plans may change the way ticketing is done in the future.
Notably, Ticketmaster and Live Nation are left off the list of nineteen organizations joining the coalition. For more information about Fix The Tix, and to possibly join, visit here.
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