The recipe for success in the music business starts with honing your craft. Add the right ingredients rooted in passion and persistence, rightaway top it off with a consistent social media presence and you’ve got a winning combination. To put it mildly, the Como Brothers Band is cook’n.
It’s Kismet
It was Kismet that I discovered the Como Brothers when they performed in Bay Shore. While at Fire Island Vines, a relatively new wine and craft beer bar that profiles original music, I was approached by the owner. This particular evening I came to hear Gene Casey, another one of the fantastic guests on The Long Island Sound podcast. I was greeted by Antonio, who said if you like Gene Casey, you’re gonna love the Como Brothers!
Harken the Harmonies
What caught my ear were brothers Andrew and Matt’s vocal harmonies. The music had a familiar rock/pop sound. When they were four to five songs into the set, I realized these guys were pumping out some great original music. As fate would have it, I “checked in” on Facebook, and soon, my daughter Fatih recognized the brothers as the sons of her math teacher, Mr. Como in High School. Como the senior would play his son’s music on occasion in class a decade earlier.
Curiosity Clinches
Curious about the artists behind the music and this kismet connection with my daughter, this had to be some sort of sign to investigate. A quick Google search of the Como Brothers, increased my curiosity as a plethora of songs and collaborative music videos appeared.
After a short conversation the Brothers Como agreed to be on The Long Island Sound podcast. The famous broadcaster Paul Harvey would opine, “And now the rest of the story” can be found in the latest episode of the podcast.
Content is King Backed up by a Queen
Fascinated by the wellspring of music that comes from Long Island, I am intrigued by the exposure artists receive or lack in the marketplace. The Como Brothers seem to have the success recipe nailed down. Maybe it is the Social Media generational divide that is the disadvantage for many artists. For the Como Brothers Band, Social Media is their superpower.
If you take a look at their website, you’d be amazed at the exposure they’ve gained in the marketplace surprisingly in a relatively short period of time. Whether it was being featured in a Canon trade show commercial, or having their music featured on Keeping up with the Kardashian’s, and MTV”s Real World, these guys seem unstoppable.
Secret Ingredient
When I asked about their social media presence, both Matt and Andrew heaped praise on Matt’s fiance Tatiana.
Tatiana is super, she’s actually super involved in what we do not from a songwriting perspective, but she films all of our music videos, helped set up on our website, our online shop. So she has type A, and she’s a band member’s dream. She’s like the Anti Yoko Ono!
Andrew Como
In promoting any artist or creative on the web, I’m intrigued at what seems to be successful. Whether it is deciphering the SEO (Search Engine Optimization) or understanding what a particular platform’s algorithm likes to see, I’m happy to integrate and learn something new.
Collaboration is Key
The common denominator with the video on the band’s site seems to be like-minded collaboration. Sam Woolf, one of the contestants on American Idol, joins the Como Brothers in several videos. Sam’s pop sound blends well with the band, accentuated by Andrew’s creative guitar licks. The humility of the brothers is by their willingness to explore and share their talent with other artists. The collaborators behind the scenes read as a Who’s Who of industry professionals backing up the production of the band’s endeavors. Industry legends grace various tracks. There’s drummer Steve Jordan (John Mayer, Saturday Night Live band, Late Night with David Letterman), keyboardist Andy Burton (Little Stephen & the Disciples of Soul), Aaron Sterling (Taylor Swift), and many others.
How can two young brothers make the industry connections that lead to collaborative projects? I asked them how do you do it? How were you able to connect with Sam Woolf or Kayla Stokert or the many other notables on your tracks? The simple answer I surmise, is that they’ve worked hard traveling and gigging around and they just seem to be nice guys. Artists willing to take the collaborative leap and say, “let’s give it a go”.
The two words that came to my mind when I encountered the Como’s was passion and persistence. As full time musicians with a creative need, they pump out content with Tatiana’s helping hand. Together they package it up into video and social media posts, ever increasing their growing list of fans. I can see their consistent creative content calling me back to discover what they’ve been up to each week.
You can find more on their YouTube Channel, Instagram site and Spotify playlist. Call it Kismet, by looking into my crystal ball, I can see the day when I’ll recount, “you know I knew them way back when.”
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