The GrassRoots Festival of Music & Dance launches its Save Your Roots campaign and live-stream benefit at the State Theater in Ithaca, NY on December 19, at 7 PM EST. The campaign hopes to raise $100,000 to prepare for the 2021 festival season.
Like almost all festivals around the world this year the GrassRoots Festivals were forced to cancel their annual festivals due to COVID-19. The GrassRoots Festival started back in 1991 and sought to inspire positive change in communities through the communal celebration of world music, art and dance. It all started as a sold out, one night, benefit to raise money for the fight against AIDS at the historic State Theatre in Ithaca, NY. It has since evolved into three, separate annual four-day -vents in Trumansburg, NY, Shakori Hills, NC and Miami, FL.
The GrassRoots Festival is a 501(c)3 non-profit organization. They, unlike some larger festivals, don’t have large pools of corporate sponsors. One of the reasons GrassRoots strays away from large corporate sponsors, is they want to keep their festival an authentic experience for participants and free from the boundaries of corporate influence. Though, the festival’s livelihood is in danger due to the lack of income in the 2020 year due to COVID-19. Their solution to trying to help the festival survive and thrive is by launching the Save Our Roots campaign.
The campaign has a goal of raising $100,000 that will culminate with a special live streamed event from the State Theatre in Ithaca, NY on December 19, 2020 at 7 PM EST.
Each donation or ticket purchased through the campaign will help ensure that the GrassRoots Festival Organization stays afloat. Currently the campaign is 61% funded with $61,421 and 17 days remaining to donate. So far, 375 people have donated to the cause.
People who donate $50 will receive a custom GrassRoots Festival T-shirt. One hundred dollar donations will receive their name on a GrassRoots Festival commemorative tree. Those who donate $1,000 will receive ten, four-day passes to any grassroots festival of their choice. People who donate $2,000 will receive ten, four-day passes to any grassroots festival of their choice plus two all access dream team lanyards. People can also donate a custom amount. Donations can be made here.
The live-stream benefit is being hosted by Yes Darling (Ryan Montbleau & Hayley Jane) and features live performances by the GrassRoots All-Stars, Jeb & Tara of Donna the Buffalo, Driftwood, Richie & Rosie and appearances from Jim Lauderdale, Preston & Keith Frank, Keith Secola, Dirk Powell, Cortadito, Fabi World Music & more. The live-stream has a suggested donation of $10. Tickets can be bought here.
For more information of on the GrassRoots Festival of Music & Dance and its Save Your Roots campaign and live-stream benefit visit their website.