Vevo has announced rapper Jadakiss as the next artist in their Ctrl series, with a performance of “ME.”
Vevo’s Ctrl series highlights the work of hard-hitting, cutting-edge musicians, both emerging and established, making an impact in today’s music scene . These artists demand attention and Vevo’s Ctrl shines a deserving spotlight. Shot in Vevo’s Brooklyn studio, Jadakiss’ performance follows sessions from Rick Ross, Common, Rapsody, Jeezy, A$AP Ferg and more, according to their official website.
Veteran hardcore rapper Jadakiss—known for his distinctive gravelly voice—made his mainstream debut in 1994 as a member of the East Coast rap trio The LOX. Born Jason Phillips in Yonkers, NY, he got his start as a teenage freestyle rapper before joining with fellow emcees Sheek Louch and Styles P to form the Warlocks. After signing with Bad Boy Entertainment, they simplified their name to The LOX, as label head Sean Combs thought it would be more marketable. After the release of their debut, they jumped from Bad Boy to Ruff Ryders as a result of contractual disputes. They issued the sophomore effort We Are the Streets in 2000, before Jadakiss released his debut solo album, Kiss tha Game Goodbye in August 2001.
Since then, Jadakiss has gone on to release four solo studio albums and four more as either a member of The Lox or or alongside the rapper Fabolous. In addition, he has released seven total mix tapes, as well as two extended plays, alongside Sheek Louch and Styles P.
He is not only known for his voice but for his for his hard-hitting lyrics about life in the inner-city, exemplified in his highly successful protest song “Why,” off of his sophomore effort Kiss of Death, making him a prime candidate for this series.
Vevo is the world’s largest all-premium music video provider, which connects artists with their audience globally via music videos and original content. Artists work with Vevo to find unique ways to bring their music to life. Vevo also works with emerging artists, providing them with a platform of global scale and reach, to find and grow their audience.