Ginger Root is the brainchild of multi-instrumentalist and filmmaker Cameron Lew, who dubs his genre-blending sound as “aggressive elevator soul.” With a unique fusion of retro Japanese city pop, psychedelic shoegaze, and funk-soaked synth-pop, Ginger Root has built a cult following around the world with his cinematic aesthetic and unforgettable live performances.
Having released a string of critically acclaimed EPs and singles—each paired with self-directed, narrative-driven visuals—Lew’s work exists at the intersection of music, film, and performance art. With a full band and signature red landline mic, Ginger Root has officially stepped into a well-deserved spotlight.
As part of a 4-show run opening for Japanese Breakfast at Brooklyn Paramount, they transformed the venue into a full-blown audiovisual machine. On Monday, May 12, Cameron Lew and his band delivered a 40-minute set of psychedelic shoegaze-funk, complete with otherworldly visuals, funky-ass baselines, and spacey vocals delivered through a red rotary landline telephone.
From the opening notes of “Better Than Monday,” the show unfolded like a music video in real time. A cameraman followed Lew’s every move. This blended real-time footage with pre-taped video clips and trippy psychedelic effects creating a surreal, story-driven performance.
“Loretta” showcased Ginger Root’s signature sound: alien-like synths, Pianica, and a swirl of retro Japanese influence, both sonically and visually. When they closed with “Show 10,” it was clear that they had done more than warm up the stage. After introducing the crowd to a whole new sonic and visual world, they absolutely stole the show.
Equal parts concert and performance art Ginger Root’s set was dazzling—bold, weird, and impossible to look away from. If this was just the beginning, the rest of the tour is going to be unforgettable.
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