Silver Bay YMCA’s bluegrass festival, Bluegrass in Heaven, is undergoing a rebrand to open the festival up to more people. The festival will now be known as “Silver Bay’s Mountain Music Festival.”
The new name aims to open the festival up to more people who enjoy the genres that fall into the mountain music category such as americana and folk. In addition to the new name, the festival is also sporting a new logo to help the rebrand along. The logo features a sun with some music notes behind a mountain range with the text Silver Bay’s Mountain Music Festival below it.
Silver Bay’s bluegrass festival originated in 2023, with the planning for it starting in 2022, when a long-time Silver Bay employee and volunteer, Terry Baker, approached Silver Bay with the idea. Silver Bay’s Mountain Music Festival is set to take place September 12 – 14. The lineup for the festival will be announced in the new year.
Silver Bay YMCA, founded in 1902, is in Silver Bay, NY, just minutes south of Hague. Its 700-acre campus along one mile of Lake George shoreline offers a breadth of programs for all ages. Silver Bay YMCA is consistently ranked one of the top ten family reunion sites in the country and is on the National Register of Historic Places with the U.S. Department of the Interior. As a mission-based charity, Silver Bay YMCA offers outreach programs in addition to its core activities as a premier conference and family retreat center.
For more information on Silver Bay YMCA and their upcoming Silver Bay’s Mountain Music Festival, click here.
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