Neil Young, Joni Mitchell, The Band, The Guess Who, Leonard Cohen, and Alanis Morissette. Rush, Justin Bieber, Drake, and The Weeknd. Where would the world of rock and pop be without the contributions of these great artists?
Many music lovers don’t realize that the stars above have Canadian roots. And even fewer realize that one of New York City’s most popular and longest-running music venues, Webster Hall, was also the brainchild of folks from up North, the Ballinger Brothers. The story of how they rose from a hardscrabble youth on a remote farm in Ontario to reign supreme in the NYC nightlife scene for a quarter of a century is the subject of Party Boys, a rollercoaster ride of a memoir by Lon Ballinger.
Lon Ballinger and his brothers Steve, Peter, and Buster created not only Webster Hall but a legion of Canadian venues where over 40 million people danced, laughed, listened to great music, and, in many cases, connected with the loves of their lives.
The Ballinger Brothers grew up poor on a family farm with a beloved but overbearing mother and an alcoholic father, a psychologically damaged war veteran who would (figuratively) head out for a packet of cigarettes and never return. Their nightclub empire, which first revolutionized the industry in Canada and then NYC, would spring from Lon’s impulse buy of a pizza oven and open his town’s first pizza parlor in October 1973. As with many of their ventures, they would turn it into a success, cash out, and move on to another enterprise. After the pizzeria came a laundromat, which financed their first foray into nightlife.
Lon and his brother’s inspiration to get into the disco biz came from two unlikely sources. The first was the classic television show, I Love Lucy, and its portrayal of the nightclub run by Lucy’s bandleader husband, Ricky Ricardo. The second is when they detoured from a planned road trip to Mexico to New Orleans (to drop off a hitchhiker they picked up who was carting 400 hits of purple microdot acid to Mardi Gras) and then San Padre Island, where they saw their first big-time disco.
With monies from the sale of their laundromat and Lon’s earnings from his sideline in real estate, the brothers opened their first club, Ballinger’s Danceteria, a cavernous two-level musical funhouse in Cambridge, Ontario on Halloween 1979. Here they would learn the hard lessons about what made a club prosper: booking great acts like James Brown, The Band and homegrown stars-to-be like Brian Adams and Loverboy; the value of having professional security and the golden rule of nightlife — treat the ladies right and the men will follow.
Ballinger’s would be one of the first clubs to feature giant video screens, leading to the creation of their own weekly TV series, Canamerica Dance. Ultimately, they would depart Ontario for the big city, Toronto, creating the country’s largest club, the 200,000 square foot Big Bop in 1986, followed by smaller satellites, The Boom Boom Room and Rockit. They also had an outlandish idea that never got off the ground due to the recession of the late ‘80s, The Judicial Museum of Canada. The latter was slated to be housed in a circa-1850 courthouse, Canada’s oldest, serving as a combination dance and music venue with a museum dedicated to the history of the country’s legal system and crimes.
Lon, what the hell were you and your brothers smoking?
The big-dreaming Ballinger Brothers were seriously over-leveraged when the financial crisis hit, with $5 million in renovation and real estate loans. When they realized there was no way to rescue their Canadian club empire, they turned their sites on New York, taking over the site of The Ritz, which, at that time, was a shell of its former self, much like the city itself.
The brothers’ experiences operating Webster Hall are the heart of the memoir. It would take three years of negotiations with the community board, liquor commission, and their landlord before they had approval to open the four-level nightspot in October 1992. Ballinger’s book includes plenty of juicy tales of navigating a plethora of dicey issues with the Mob, the Hell’s Angels, crooked politicos, and, of course, troublesome VIP guests (I’m talkin’ to you Bill Murray, Mark Wahlberg, Hillary Clinton, Bobby Flay and Rudy Giuliani!). Lon also proudly proclaims Webster Hall’s role as an early promoter of hip-hop and EDM culture by giving gigs to aspiring stars and via their venture, Webster Hall Records, which notched 30 chart-topping dance releases. There are also rosy memories of artists like Lady Gaga, Moby, and Ed Sheeran, who honed their craft in early career performances on the venue’s multiple stages. Lon also discusses their early embrace of the digital realm. Webster Hall pioneered online ticket sales and what may have had the first website ever created for a nightclub. He also humorously relates how the site’s domain was hijacked and later reclaimed after a legal battle with a porn purveyor.
Some of the book’s best parts are Lon’s memories of fantastic events during the brothers’ 25-year run at Webster Hall. Prince is called “the greatest talent ever to grace our stage” thanks to a 2005 performance with a 35-piece orchestra, a milestone witnessed by an invite-only audience of 350. Also fondly remembered are Madonna’s Pajama Party for the release of Bedtime Stories in 1995, Bill Clinton’s Presidential Announcement Party in 1996 (where the Commander-in-Chief “made eyes” at one of his brother’s wives), and Paul Simon’s live recording in 2011, where another genius joined him, David Byrne. From 1992 – 2017, Webster Hall hosted nearly 30 million people and showcased 10,000 musical acts.
Ballinger’s book also includes many tales of the cut-throat side of the Big Apple’s nightclub business, namely their longtime battles with another promoter and sometimes partner, Bowery Presents. In 2016, the Ballinger Brothers agreed to sell the venue to a Russian oligarch and entertainment mogul, Mikhail Prokhorov, owner of the Brooklyn Nets and Barclays Center, for $45 million. Like many stories and experiences here, that would be an event full of surprises and drama. The Ballingers would hand over the keys to their kingdom in the wee hours of August 17, 2017, after a final wild night featuring a performance by Skrillex, an EDM artist whose fame they helped foster.
Lon’s book concludes with a valuable bonus section: “Lon’s Practical Advice for Running the Best Business in Your World.” Here, he provides 30 pages of his hard-earned wisdom on what it takes to succeed in any business – from building good relationships with your community, customers, and partners to advice on branding, marketing, insurance, taxes, and lawyers (be wary of the latter).
After selling Webster Hall, Lon Ballinger and his wife moved to the Hudson Valley, where they bought and refurbished The Stewart House in Athens, a breathtaking boutique hotel on the Hudson River. They now operate this hospitality gem, hosting their friends and guests at the beautiful and historical 1883 Stewart House Hotel.
Bio: Sal Cataldi is a musician, writer and former entertainment publicist living in the Hudson Valley and NYC. He is leader of the band Spaghetti Eastern Music and member of the ensembles Guitars A Go Go, Vapor Vespers and spaceheater. He is also the host of “Reading In Funktamental” on WGXC 90.7 FM/Wave Farm, a monthly/Apple Podcast show where he speaks to the authors of the books on music he reviews here at NYSMusic.com
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