Acclaimed NYC indie rock band Longwave have teamed up with filmmaker Bill Moldt to debut a music video for their song, “It’s Not Impossible,” from their latest album If We Ever Live Forever.
The idea was to create a unique experience by presenting a choose-your-own-adventure style video for the song. “It’s Not Impossible” is the band’s first debut single off an album in 10 years making the release of If We Ever Live Forever a big deal.
The music video was constructed through a series of bi-weekly Instagram story posts, each depicting a possible scene painted in watercolor. Each post contained a video of the scene being created, a caption, and a question prompting the band’s Instagram followers to determine the direction of the next scene. The video used the “poll” feature on Instagram Stories to tally the audiences choices. The process left director Moldt with 10 scenes that were ultimately created and assembled into what become Longwave’s official music video for “It’s Not Impossible.”
Additionally this week, Longwave have shared full concert video of their November 2018 performance at The Bowery Ballroom. The performance was filmed by Erik Braund at Braund Studios.