Albany’s Young Culture is known for their pop-punk sound but they fully embrace the pop side on their new single, “I’ll Be There.” While drums and guitar are still present on the track, this song is primed for Top 40 with a boy bander-esque dance routine in the accompanying music video.
Despite the music video’s washed-out aesthetic, “I’ll Be There” sounds vibrant and ready-made for summer. Referencing another summer anthem, Bob Marley’s “Three Little Birds,” the pre-chorus goes: “Just like the song says, every little thing is gonna be alright.” Whether in relation to the pandemic, current civil unrest, or life in general, the song’s message is reassuring for many reasons. “We’re happy to put out good vibes and hope you enjoy watching it as much as we did making it,” said lead singer, Alex Magnan. Enjoy listening below.
Listen to Young Culture Here.
In addition to the new music video, Young Culture launched “I’ll Be There”-themed merchandise. Over $1,600 of the total proceeds are going to the Albany and Louisville Community Bail Funds. The shirts depicted the Bob Marley quote and an image from the music video. They are now completely sold out. “We’ve been sitting on this simple song for a while and didn’t know that putting it out right now would give it a whole new meaning for us,” Magnan told Broadway World.
Founded by school friends Magnan and Gabe Pietrafesa, with Troy Burchett joining later on, Young Culture released their label debut EP in 2019, entitled, (This Is) Heaven. The pop-punk EP reached #22 on the New Artist chart and and #53 on the Indie chart, and maintains a sizeable Spotify presence. One of the songs, “Drift,” was co-produced by Sam Guaiana, as well as Derek DiScanio of fellow pop-punk Albany band, State Champs.