The New York City Council approved a measure to name a Lowe East Side Manhattan intersection “Beastie Boys Square” made famous by The Beastie Boys’ album Paul’s Boutique.
The Beastie Boys were an American rap group from New York City, formed in 1981. The group was composed of Michael “Mike D” Diamond, Adam “MCA” Yauch, and Adam “Ad-Rock” Horovitz. Beastie Boys have sold 20 million records in the United States and had seven platinum-selling albums from 1986 to 2004. They are the biggest-selling rap group since Billboard began recording sales in 1991.
The corner of Ludlow and Rivington streets is seen on the cover of their 1989 masterpiece, and the vote on Thursday marked an end to a nearly decade-long grassroots campaign by fans. In 2014, the city council voted against “Beastie Boys Square” by a vote of 24-to-1.
Cultural advocate LeRoy McCartney spearheaded similar landmark-naming campaigns, like the Wu-Tang Clan (Wu-Tang District in Staten Island) and The Notorious B.I.G. (Brooklyn’s Christopher Wallace Way), and credits Council Member Chris Marte with helping to push the renaming.
As many of us know, once the Beastie Boys hit the scene, it really changed the hip-hop game. I see it as a celebration. A celebration for the Lower East Side, a celebration for hip-hop and especially a celebration for our community who has been organizing for a really long time to make this happen.
Chris Marte
Marte also gave credit to the group themselves for paving the way in the genre of hip-hop and thanked the local residents, businesses, politicians, and more who supported the fight for the street name.
McCarthy also spoke about the decision in a statement.
It has been a long road to get Beastie Boys Square accomplished, but I am happy to see New York government formally embracing the indigenous arts and culture of hip hop, and the street sign is very appropriate because hip hop is from the NYC streets.
LeRoy McCarthy
Mayor Eric Adams will have to sign off on the measure before it can be scheduled to get dedicated.
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