Live Nation has announced a multi-year partnership with American Dream, a preeminent entertainment and retail center located in East Rutherford, NJ, including exclusive live events and concerts.
The main stage at American Dream will feature a series of concerts, as well as other unique experiences like fan-to-artist activations, pop-up shops, launch parties for new music releases and upcoming tours, and more. These will come to life throughout the venue, which has a theme park, the largest indoor one in the Western Hemisphere, Big SNOW, North America’s only indoor ski slope, The Rink, an NHL-regulation ice rink, and more.
The first acts to perform in the concert series have been announced. Hip hop star Ludacris will perform on May 7, followed by rapper J.I. on June 17; DJs/producers Two Friends on June 18; rapper Lil Tjay on July 22; rapper Sheck Wes on August 13; and Japanese rock band Band-Maid on October 30.
CEO of the venue Don Ghermezian spoke about the partnership.
American Dream provides guests with experiences that can’t be found anywhere else, like the incredibly popular amusement park takeover concert series we’ve created. A partnership with Live Nation takes our property to a new level. The impact and value Live Nation brings as our content provider gives artists another unique platform to inspire their fans.
The venue will feature upcoming Live Nation shows in the New Jersey-New York metropolitan area, and create opportunities around events at the neighboring MetLife Stadium featuring live performances and other fan engagement.
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