JUST VOTE Campaign was announced by HeadCount and Global Citizen on September 8, in hopes to mobilize young voters for the upcoming presidential election. The campaign will reward voters for checking their registration by entering them in for a chance to win exclusive experiences, performances, and memorabilia from big names like Billie Eilish, Taylor Swift, DJ Khaled, and more.
The non-partisan campaign hopes to reach one million young voters and get 50,000 young people registered to vote ahead of the 2020 elections. It also offers the option for people who won’t be 18 by the 2020 elections can still enter the campaign for a chance to win prizes by pledging to become a voter when they turn 18. The cangain is focusing on young people because research shows that more than a third of eligible voters are Gen Z or Millennials. 83% of people between the ages of 18-29 believe they have the power to change the country and the world but dishearteningly only 60% of people in that age range are planning to vote. Unsurprisingly voter registration numbers are also down this year as a result of the COVID-19 pandemic. The hope of this campaign is to close that gap and get more young people to register and vote in the upcoming presidential election.
Artists supporting the campaign include a Billie Eilish who is supplying a signed vinyl, hoodie, and t-shirt, Billy Porter who is supplying a replica ‘Kinky Boot’, DJ Khaled who is supplying a virtual meet & greet, FINNEAS who is supplying a signed vinyl, hoodie, and t-shirt, Julianne Hough who is supplying a private virtual dance class, Loren Gray who is supplying virtual front row seats, Nicky Jam who is supplying a private, virtual concert, Quavo who is supplying a private happy hour, Taylor Swift who is supplying a guitar signed by Taylor Swift, and Usher who is supplying a virtual dance lesson with Usher and his choreographer. Once people check their voter registration status they can choose which experience they want to be entered into. A winner will be chosen at random on October 7, 2020. Voter registration not required for entering drawing. Full contest rules can be found here.
Hugh Evans, co-founder and CEO of Global Citizen spoke on the campaign saying, “We are proud to launch the ‘Just Vote’ campaign to encourage more young people to check their status and register to vote. For years, we have been activating global citizens to be part of the solution to key issues like extreme poverty, climate change, and now pandemic relief. Voting is a vital way to exercise that power. We are excited about ‘Just Vote’s’ potential to drive young voter turnout in November and beyond.”
For information on the JUST VOTE Campaign and to enter in to win the exclusive experiences, performances, and memorabilia visit Global Citizen’s website.