Bruce of Asking Alexandria starts label

Scare Don’t Fear first band signed to KBB Records

Ben Bruce’s current job title is that of guitarist for Asking Alexandria.  But, that’s not his only job title.

This week Bruce. and Asking Alexandria co-manager Kyle Borman, announce, not only the launch of their new record label, but also their first act – SCARE DON’T FEAR (SDF).

“After years of planning, touring, writing and learning, and after ups and downs, arguments and agreements, I have grown to not only love the music industry, but understand it and respect it,” said Bruce. “KBB Records is a label run by artists, for artists. With my love and passion for music along with my knowledge and understanding of the music industry it’s our goal to work alongside incredible artists of all genres and to create and release amazing music for the world to fall in love with.”

Bruce’s other responsibilities involve touring with Asking Alexandria with axe in hand.  The group has captured a huge following since their 2012 release of Reckless and Relentless, which debuted at No. 9 on the Billboard Top 200. They currently boast more than four million followers on their Facebook page. The UK band is scheduled to hit our area with stops in New York City (Best Buy Theater – Mar. 21), Sayreville, NJ (Starland Ballroom – Mar. 22), Philadelphia, PA (Electric Factory, Mar. 23), Worcester, MA (The Palladium – Mar. 25), Rochester, NY (The Armory – Mar. 26), Albany, NY (Upstate Concert Hall – Mar. 27) and Pittsburgh, PA (Club Zoo – March 28).

“KBB started as a small recording studio that Ben and I started together a few years ago with the intentions of providing traveling bands a means to record high end, professional records and demos while out on the road,” said Borman. “Together, Ben and myself have managed to turn what started out as a small, mobile recording studio, into an artist friendly record label with a team of staff with the experience and passion that can rival even the largest record labels around the world. KBB Records is dedicated to developing talented and passionate artists of all genres and helping them share their music with the world and accomplishing their dreams.”
The first band signed to the new label is SCARE DON’T FEAR, a Providence, RI-based fusion of hip-hop and metal.

“Everyone in SCARE DON’T FEAR is extremely proud to be a part of KBB RECORDS. SDF are huge fans of ASKING ALEXANDRIA, so when Ben and Kyle approached us about teaming up, we were stoked. We have been working at this goal for over five years and it’s a very rewarding feeling to not only get signed, but to get signed to a label that has such an amazing team behind it. All of us are looking forward to building towards the future with KBB RECORDS.”

CLICK HERE to watch a studio update from SCARE DON’T FEAR.