For the better part of three decades Grammy-winning musician, Wyclef Jean, has made it his responsibility to not only promote, but bring aid to his embattled homeland of Haiti. Hence, it came as no surprise that ‘Clef was once again up to bringing awareness to Haiti’s latest misfortunes.
Following his performance at Barlclays Center’s “Trillerverz” concert series — where Big Daddy Kane and Krs-One faced off in a Verzuz battle — the Fugees rapper celebrated with a good luck charm to his homeland. Given his history of wearing his flag on his sleeve, it was only fitting that the “Maria Maria” composer — unknowingly — jumpstarted the chain-of-events towards the current philanthropic efforts for Haiti.
It all began a few months ago when, Diane Jean — cousin of Wyclef – purchased “New York Intense” and “New York 5th Avenue” from luxury perfume house, Fragrance Du Bois, to gift ‘Clef. Unbeknownst to them, the high-priced fragrances were stolen from their South Orange, New Jersey location. On the same day of the theft, Diane Jean promptly hopped on a call with Nicola Parker, VP of Sales at Fragrance Du Bois, to secure another shipment of the luxury fragrance. The conversation led to the two discussing the devastating earthquake in Haiti, which prompted the Fragrance Du Bois team to go into action with a pledge to help Haiti.
They aligned with television personality and philanthropist, Bethenny Frankel, the founder of BStrong — a disaster relief initiative that provides real time emergency assistance to individuals and their families in crisis — and chose to raise funds for her charity because of its stellar reputation as a hands-on charity delivering immediate assistance.
So, from October 15 to November 15, 25% of sales from Fragrance Du Bois’ “New York Intense” and “New York 5thAvenue’s” online purchases will be donated to help Haiti.
We are a globally conscious company- our giving personifies the brand’s identity of being for all people. Real luxury is all about giving.
Nicola Parker, VP of Sales at Fragrance Du Bois
Thus, donning a Haitian flag and top hat, Wyclef Jean doused himself in “New York Intense” in front of a packed Barclays Center as a good luck charm to his beloved Haiti and a show of good faith to Fragrance Du Bois, as they embrace the cause that ‘Clef has held dearly to his heart for so long.
DJ Super Cat then doused the stage with “New York Intense” and yelled to the audience: “help Haiti!”
To purchase “New York Intense” or “New York 5th Avenue” online, click here.