The Aura Music and Arts Festival is the latest small, independent music festival to throw in the towel in recent months.
About three months after the 2016 Aura Festival, which took place just weeks following the news that the All Good Festival had retired, Aura’s promoters announced through a post on their website that they will no longer hold the festival. Aura took place at the Spirit of the Suwannee Music Park in Florida starting in 2010 with Brother Bean, the Malah and Papadosio, a band that has played all seven Aura Festivals, in the lineup. Over the years, the fest has seen bigger acts, such as the Heavy Pets, RAQ, Lotus, Conspirator, Marco Benevento, Perpetual Groove and Kung Fu. The seventh, and final, Aura featured the Disco Biscuits and Thievery Corporation as headliners, and it included several bigger name acts like Snarky Puppy, ALO, the New Deal, Turkuaz, American Babies, Particle, Pink Talking Fish and Pigeons Playing Ping Pong.
The announcement states that the festival had sold more than 18,000 tickets, seen more than 175 musical performers and watched more than 50 live visual artists since 2010. While the promoters enjoyed putting on the festival, it had grown consistently each year it was held, far beyond anything they imagined. According to the post announcing the end of the fest:
After long deliberations with our team, we’ve decided that the event has far surpassed our goals and that we’re going to close this chapter of our lives. Producing a show of this scale is no easy task for an independent promoter, yet we still managed to pull off consistent growth each and every year since inception…. Pretty amazing!
While the festival will no longer take place, fans should keep an eye on the Aura Music Festival social media accounts. They plan to release the archival footage from the seven years of the festival. In addition to the archives, fans can expect to see a full video recap of the entire history of Aura, which should be coming soon.