With the holiday season rapidly approaching, Avenged Sevenfold has decided to play Santa Claus, and give A7X fans an early Christmas present in the form of the bands seventh studio album The Stage. The music world was going crazy after the band’s virtual performance on top of the Capital Records building in Los Angeles on Oct. 27.
An announcement that the band was working on a new CD would have been great news, but with all the hints that A7X has been showing the past couple of weeks, fans had a feeling something huge was around the corner.
Others in the music business have released an album in this fashion before, but only through a digital media source. Avenged Sevenfold fans can head right out and pick up a physical copy of The Stage at any record store.
Since the announcement, Sirius/XM Octane has been playing tracks off the new album with intro’s by A7X frontman M. Shadows. Shadows recently had an interview with Sirius/Xm’s rock and metal DJ Jose Mangin, to talk about how the release came about.
Mangin showed some love to A7X for breaking the mold for an album release. He asked Shadows the reason why the band decided to go this route to release the new album:
There’s a million reasons, but I guess the most prominent reason would be just the lack of, you know, originality in the way people are releasing records these days. The internet is so quick, things happen instantly. When your parents have iPhones, and they know everything that’s going on, you know everyone is connected and you can do something like this and the word is gonna get out there. A lot of it has to do with our boredom of having to go through three to four singles before you get to the record release, and then three months later it’s finally out, and all the excitement is gone. We just wanted to give the fans the cherry on top right off the bat and just say, here it is. You thought that we were messing around for a year, but we’ve been working.
A lot of bands, you’re hearing what people are saying. You know their reviewing this, you’re hearing the vibe of the record before you even get to hear the music and that’s just wrong to me. Like I want people to make their own decision. Listen to the music and figure it out for yourself instead of being fed the press release. Like, this is what its going to sound like and it’s our favorite most melodic heaviest thing ever. It’s just so boring at this point.
After Mangin plugged all the ways on media you can hear the album, he wanted to confirm that fans could purchase a physical copy immediately from retailers. Shadows replied:
Well that’s the craziest thing, Props to Capitol Records for being able to pull that off. This is the first surprise release that actually has a physical release with it. You know when you talk about Radiohead or Kanye (West) or Beyoncé, it was all digital, but we’ve been able to sneak records into the stores. So you can go anywhere and pick it up now.
After joking with Shadows about hiding the new album with a fake cover or labels, Shadows confessed, “We definitely had some fake labels going around, and we also had (Chris) Jericho’s fake album title.”
A7X set up pop up shops in New York and Los Angeles over the Halloween weekend to celebrate the release and for fans to get their hands on some A7X merch.
The Stage Tracklist:
01. The Stage
03. Sunny Disposition
04. God Damn
05. Creating God
09. Roman Sky
10. Fermi Paradox